Route Initiative

Route Optimization

Intelligent sales routes with customer context, priority scoring, and actionable recommendations for each visit.

38

Cannot Lose

$5.14M at risk

1,215

At Risk

$8.66M savable

50

Reactivation

Top churned targets

Initiative Summary
Overview of the route initiative

Strategic priorities, customer segments to address, and expected outcomes.

Customer Lists

Cannot Lose
Critical retention targets
Customers38
Revenue at Risk$5.14M

High-frequency customers showing warning signs. Urgent intervention required.

At Risk
Declining engagement customers
Customers1,215
Savable Revenue$8.66M

Customers showing reduced purchase frequency. Proactive engagement needed.

Reactivation
Top churned targets
TargetsTop 50
Historical ValueHigh

High-value churned customers sorted by historical revenue. Win-back priority.

Route Generator

Create optimized routes by zone with customer context

Methodology

Visit priority scoring formula and TSP optimization