Geographic Concentration
Top 5 cities generate 63.4% of revenue
63.3%
Revenue from top 5 cities
29.2%
Barranquilla alone
High geographic concentration creates risk. If Barranquilla experiences economic disruption or a competitor enters aggressively, almost 30% of revenue is exposed.
Barranquilla is the headquarters zone and generates nearly 30% of all revenue. This market deserves special attention:
- Highest customer density — more efficient route coverage
- Strongest brand recognition — longest operating history
- Most competitive — competitors also focus here
Implication:
Barranquilla retention is critical. Cannot Lose customers in Barranquilla should be absolute priority for route optimization.
The remaining 36.6% of revenue comes from dozens of smaller cities. This represents both risk and opportunity:
Risk: Single-Customer Cities
Some cities have only 1-2 customers. If that customer churns, the entire city revenue disappears.
Opportunity: Expansion
Cities with 3-5 customers show that demand exists. These are candidates for focused growth efforts.
Geographic concentration has direct implications for route optimization:
- High-density zones (Barranquilla, Soledad): More stops per route, shorter distances
- Medium zones (Cucuta, Monteria, Valledupar): Balanced routes with regional clusters
- Low-density zones: Prioritize Cannot Lose and high-value customers only